Do You Many Pages are There in Your Sales Letter?
The reason for this is simple: you want to get your prospects to read your sales letter from top to bottom, keep their focus on your words and make the decision to buy your product right there and then without having to click away to another page to find out more info. Nothing should be there to distract them, everything should lead to one goal only and that is to have your prospects BUY your product. If you haven’t achieved that by the time they get to the bottom of your page there are no second chances, you’ve lost them – never to return! If this happens regularly, then you have some work to do. Maybe your headline is not strong enough or you need to rewrite your copy – make it flow more or if necessary make it longer or shorter. If you need to, add some more testimonials or emphasize the value of the benefits to your prospect, change the style of your words a little – in short do whatever you have to, to get the buy impulse into your prospect from one page only! I am often asked “How long should my sales letter be?” The simple answer is as long as it needs to be to get the sale – No longer and no shorter. ? Generally speaking, the ONLY link on your page is the link to the Pay Button, there should be no other links in your sales letter or go to www.sales-page-rapid-fire.com This is such an important key to success for the same reasons as restricting your sales letter to one page only – to FOCUS your prospects mind on your words and entice him/her to buy your product!
That means: no links to about Me, F.A.Q., Sitemap, or even Page 2, definitely no advertisements (banner ads, Google Adsense and the like) on your sales letter, either. If you need to have a FAQ page attached to your sales letter this means that your sales copy is not doing its job properly. Any questions that your prospect may have about your product or offer should be addressed in the copy proper. So take a little more time to get into the mind of your customer and imagine the questions he may have about your product then answer those powerfully when you write.
If you have problems thinking up some questions a prospect may have, give your product to friends or acquaintances to try and get their input. Alternatively, if developing your own products, you might want to consider driving traffic to a short survey page where you ask people for their input in return for a substantial discount or free bonus. You could form a question like: “I’m developing a solution to XYZ and I need your help to make sure it satisfies your needs. Please tell me what is your biggest concern concerning XYZ. Once you do I will give you an 80% discount on the purchase price of the finished product as a thank you for your help” A spin off to this is that you can capture an email address for your list and have some ready customers on launch day, as well as knowing that what you’ve developed is what the market wants you can visit www.10steps-to-killer-web-copy.com I often see sales letters that have a great testimonial included, but at the end of the testimonial there is a hyperlinked URL inviting the reader to click and see what else the testimonial giver has said. Just think for a minute what will happen to your reader in this case, he’s focused on your story and has seen the benefits of your product backed up by the testimonial.
Then he notices the hyperlink at the end of the testimonial, so he thinks to himself “let’s just see what else ‘Joe Boggs’ has to say” A quick click and your reader is gone – of course he means to return but His concentration has been broken and what is worse is, that by following the hyperlink he is often taken to a sales page for a completely different product (or worse still a competing product). Once there his attention is captured by the headline and he starts reading if you are remotely lucky he will return to your page later on and try to continue reading your sales letter but even if this happens his concentration has been broken and it will be almost impossible to capture again. Anything that distracts your prospect from your primary goal is a No-No. As soon as you allow him to lose focus that’s it He’s gone never to return and you can’t allow that to happen can you? Keep well and keep on earning.
SUMAN REHALIA
http://www.articlesbase.com/sales-articles/do-you-many-pages-are-there-in-your-sales-letter-679252.html
Are any of you aware of what is going on and how your lives may soon be effected by Feb. 10, 2009?
Please read this blog as well as visit http://www.worldmag.com/articles/14953
this website has another article that shows the potential threats to crafters, small business’, charites, liability to resalers, E-bay sales, and on and on the list goes in some twisted reponse by our legislatures to response to toys with lead in them from China!!!!
Consumer Products Safety Improvement Act of 2008
Earlier this week, news reports began circulating about the Consumer Products Safety Improvement Act of 2008 which would require third-party testing on consumer goods (including apparel) used by children. The purpose of the act is to keep lead-filled products away from children. It is directed at lead-based paint and phthalates (chemicals used to keep plastics pliable) in products that children might chew, suck on, or otherwise ingest. Beginning February 10, 2009 (the date the law goes into effect) clothing retailers and thrift stores will be throwing out children’s clothing because they do not meet new federal regulations.
This is the Consumer Product Safety Council web page that links to the actual legislation and their legal counsel’s interpretation on how the law should be applied http://www.cpsc.gov/ABOUT/Cpsia/cpsia.HTML
According to some reports, testing for lead and phthalates could cost as much as $30,000 per tested sample.
We contacted the office of more than one U.S. Representative and were told that the law has been enacted, but the regulations have not yet been released. There is a chance the law would apply only to producers and importers, not retailers (including thrift stores). The law could also affect initial retailers, but not resellers. These are some of the details that are yet to be determined.
Since we don’t know exactly who will be affected by the new law, and to what extent the law will impact our ministries, here are some things that missions can do:
Contact the Consumer Products Safety Commission at 800-638-2772. This is the agency that is writing the regulations. Ask them for a clarification on what types of outlets will be impacted by the regulations. Voice your concern as to how this will impact services for people in need.
Call your member of Congress or Senator. Explain how their constituents might be impacted if the product testing is extended to thrift stores and free clothing distribution.
Low income families who currently receive free donated clothing, or purchase them at a thrift store, will be forced to pay retail in a tough economic market.
Social services to the poor will be reduced as income from clothing sales at the mission thrift store will decline, resulting in the inability to fund much needed assistance.
It will cost jobs. Thrift stores provide employment to individuals; lower revenue means cutbacks.
It will have a negative environmental impact as tons of serviceable clothing goes into landfills, rather than aiding needy families.
The legislation dramatically impacts helping agencies (rescue missions, Salvation Army, Goodwill, Volunteers of America, churches and other community organizations with clothes closets) during a slow economy, when their assistance is most needed by the community.
Ask your legislators for help in exempting missions and other non-profits that serve people in need.
Write letters to the editor; include the amount of free clothing given to the community and the numbers of families served. Ask for support in seeing that the regulations not impact the most vulnerable members of the community (you may use many of the points from item #2 above). Voice your concern about lead and phthalates, but ask that the new legislation not place additional hardships on the youngest and poorest citizens.
Remember that legislation can be changed and improved. Keep the lines of communication open with members of Congress and Senators for input into future laws of this sort.
Don’t panic, let the legislative process run its course, then be ready to respond when the full details are known.
If you want more information regarding the act, these sites have a lot of good information.
http://www.fashion-incubator.com/archive/new-product-safety-regulations-that-affect-all-manufacturers/
http://www.fashion-incubator.com/archive/national-bankruptcy-day/
Ronald K. Fox, Executive Director
Rochester, NY, United States
Kelly R
1 Mar 10 at 5:27 pm
The CPSB has announced that these rules will affect only new products, not resale products.
References :
Brian L
1 Mar 10 at 10:29 pm
Brian L- and that’d kill off so many businesses! It’s stupid.
Thanks for passing this on to more people, I hope people see.
References :
N G
1 Mar 10 at 10:31 pm